Advertise with us

Promote your company or destination to a targeted, engaged market with Bradt Guides

Bradt Guides is one of the world’s leading travel publishers – we’ve been producing pioneering guides to exceptional places since 1974 – now offering more than 200 travel and wildlife titles.

Our readers are well-educated, adventurous and mature, and enjoy wildlife, adventure, and experiencing local culture. Bradt Guides are published as print books and e-books, and are frequently recommended by tour operators, press, embassies, tourist offices and more.

In recent years we have seen higher sales growth than any other guidebook publisher in the UK, and regularly receive accolades for our guidebooks.

Bradt has received many awards from organisations including The Sunday Times, Which? magazine, Wanderlust magazine and the British Guild of Travel Writers. We were voted 2019 Top Guidebook Series in the Wanderlust Travel Awards (beating Lonely Planet and DK into 2nd and 3rd places). We are the only guidebook publisher ever to win all three of the industry’s major guidebook awards in the same year.

‘Bradt Guides are expertly written and longer on local detail than any others’

Michael Palin

More information

Are you interested in advertising with Bradt Guides? For further details and rates please fill in the form or contact:

Deborah Gerrard
Advertising and Special Sales Executive
tel: +44(0)1753 480 630
email: deborah.gerrard@bradtguides.com


Some of our partners

Online advertising

  • Your advert will appear on a page dedicated to your destination
  • Includes a link direct to your website
  • Unlimited clicks and impressions
  • Your ad will be seen when travellers are planning their journey
  • Local services are vitally important to independent travellers

Native / sponsored content

Destination-focused guides and inspiration, written by an expert travel journalist and featured across the site.

‘Spotlight on’ your destination

An accumulation of dedicated publicity over several months that speaks to readers across multiple themes.

Online display / banner adverts

Have your company or product featured alongside our award-winning information about your destination.

E-mail / solus advertising

Get in front of our engaged audience with an average email open rate of 20% – double the industry standard.

Print advertising

Our books are available from:

  • Bookshops and other outlets (such as outdoor suppliers)
  • Major online retailers (such as Amazon)
  • Our website and by mail order
  • Some tour operators, travel agents and tourist offices

Print ad specs

Note: ‘Portrait’ = vertical; ‘landscape’ = horizontal. Inside back cover advertisements may be in colour or monochrome, colour-section adverts can be in colour; all other advertisements are monochrome only. All adverts are full-page width (107mm).

Country Guides
Inside back cover196mm x 120mmPortrait, framed
Inside back cover216mm x 135mmPortrait, full bleed
Full page189mm x 107mmPortrait
1/2 page92mm x 107mmLandscape
1/4 page46mm x 107mmLandscape
1/8 page23mm x 107mmLandscape
City Guides
Inside back cover176mm x 106mmPortrait, framed
Inside back cover*202mm x 132mmPortrait, full bleed
1/2 page106mm x 83mmLandscape

*Please ensure text is within 176mm x 106mm frame to allow for margins and bleed

Wildlife Guides
Inside back cover196mm x 120mmPortrait, framed
Inside back cover216mm x 135mmPortrait, full bleed
1/2 page92mm x 107mmLandscape

Testimonials

Emma Durkin
Regent Holidays

“Last year we converted 55% of the enquiries credited to Bradt into bookings. Our advertising messages not only form the basis of enquiry, but also help to build the presnce of our brand.

Patrick Shah
Journeys Discovering Africa

“Our half page colour ad in the Uganda Bradt Guide cost us less than £500. It resulted in a booking of over £100,000 from a family in the United States, who had read the guide cover to cover. Our best-ever return on advertising investment!”

Gerard “Ged” Caddick
Terra Incognita Ecotours

“Bradt’s comprehensive field guides are always the go-to publications for people planning a trip. We have been very impressed with the service and thrilled with the results. It has a been win-win for everyone.”

More information

Are you interested in being featured as our ‘Spotlight on’ series? For further details and rates please fill in the form or contact:

Deborah Gerrard
Advertising and Special Sales Executive
tel: +44(0)1753 480 630
email: deborah.gerrard@bradtguides.com