Spotlight on… [your destination/brand here]

This is your chance to link up with one of the world’s best-respected travel brands, Bradt Guides, and take advantage of a tailor-made ‘Spotlight on…’ digital marketing campaign.

This is an accumulation of dedicated publicity over several months and includes not only branding and advertising on the Bradt website, but promotion of your country/region through Bradt’s social media channels and newsletter.

The campaign

The Spotlight campaign includes:

  • A collection of articles (of around 800 words each) covering your choice of topics across 6-12 months, published on the Bradt website
  • Timing of publications can be tailored to correspond to seasonal events or news announcements
  • Each article featured ‘above the fold’ on the Bradt home page for a month upon publication
  • Banner advertising on relevant destination content, such as seen at When to visit Iran
  • Each of these articles will be sent to 25,000 highly engaged opt-in newsletter subscribers during the campaign
  • These articles will be promoted once a month on each of our social media channels

Social media figures

  • Twitter – 30,000 followers (750,000 monthly impressions)
  • Facebook – over 8,000 page likes
  • Instagram – over 6,000 followers

Suggested article themes

  • Iconic culture: food / drink, music, religion, festivals / events (evergreen) 
  • Thought leadership: interview with staff (eg. bradtguides.com/advertorial
  • What to see and do: beaches, safari, forests, hikes (can be seasonal) 
  • Reportage: first-person account of a specific experience 
  • Visual: photo- or video-driven account of a place, designed for shareability 

Examples

This is a collection of the articles that Bradt Guides wrote and published for the ‘Spotlight on Taiwan‘, ‘Spotlight on Taiwan‘ and ‘Spotlight on Paddleboarding’ series.

Spotlight on Northern Greece

Spotlight on Taiwan

Spotlight on Paddle-boarding

Each of the Spotlight campaigns features an engaging and varied selection of articles that speak to readers on a number of key travel themes such as outdoors and adventure, culture and religion, and food.

More information

Contact us to discuss your campaign further

Are you interested in being featured as our ‘Spotlight on’ series? All of the above are available as a complete package or as individual elements – contact us for pricing.

For further details and rates please fill in the form or contact:

Debbie Wylde
Business Development
07968 757926
debbie.wylde@bradtguides.com

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