Why advertise with Bradt?

Advertising with Bradt is a long-lasting and low-cost way to introduce your company to a targeted market and produces a regular source of enquiries.

Our books are high-end travel guides. The typical ‘Bradtpacker’ is well educated, adventurous and mature. Bradt travel guides are frequently recommended by tour operators and embassies.

Why Bradt?

Print Specifications

Online Specifications


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Testimonials from advertisers

“Advertising in relevant titles of Bradt guide books has become an integrated part of our marketing strategy at Regent. Enquiries and bookings can be attributed to this activity. Last year we converted 55% of the enquiries credited to Bradt, into bookings. We strongly feel that guide books are often purchased when people are conducting research. Our advertising messages not only form the basis of enquiry, but also help to build the presence of our brand and the destinations in which we specialise in”
Emma Durkin
Head of Marketing
Regent Holidays
February 2018

‘We have always been impressed with Bradt Guides and through advertising with them we have been able to engage with many of their well-informed readers’
Robert Slater
Safari Consultants Limited
August 2018

“Our half page colour ad in the 2013 edition Uganda Bradt Guide cost us less than £500. It resulted in a booking of over £100,000 from a family in the United States, who had read the guide cover to cover and then decided to book with us. Our best-ever return on advertising investment!”
Patrick Shah
Journeys Discovering Africa
August 2018

“We have been delighted to be able to work with Bradt and really appreciate the opportunity to advertise in their comprehensive field guides, that are always the go-to publications for people planning a trip. We have been very impressed with the service we have received and most importantly thrilled with the results. It has a been win-win for everyone”
Gerard “Ged” Caddick
Terra Incognita Ecotours – USA
August 2018